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THE PRINCIPAL LONDON TO OPEN 16TH APRIL

23/03/18

The Principal London will open its doors on Monday 16th April after an extensive restoration paying homage to the building’s illustrious history. 

Overlooking Bloomsbury’s Russell Square and clad in Royal Doulton thé-au-lait terracotta, the grande dame was originally designed by Charles Fitzroy Doll in 1898. The hotel will feature 334 bedrooms and suites, ranging from city singles and guest rooms, to 39 suites. 

The rooms will feature an array of custom-made beds and furniture, alongside ceramic and marble bathrooms which provide a feeling of elegant luxury. The in-room amenities include Ruark music systems, The Perfumer’s Story toiletries (by celebrity perfumer Azzi Glasser), assorted Penguin clothbound classics and specially commissioned artwork, all adding to the guest experience.  

The Principal London will also offer a range of unique places to eat and drink: 
Fitz’s cocktail bar, an ode to the free spirits of Bloomsbury, past and present; seafood-focused restaurant Neptune from Brett Redman and Margaret Crow (Eliot’s, The Richmond)  and coffeehouse and bar Burr & Co. Opening this summer, the stunning Palm Court, located at the heart of the hotel, will offer afternoon tea and an assortment of herb-infused cocktails and champagne in the evening.

The design and restoration project has been overseen by the in-house Principal design team, working with EPR on the architectural restoration; Tara Bernerd & Partners as lead interior designers (Palm Court, guest rooms and suites, and public areas); with Russell Sage Studio responsible for Neptune, Fitz’s, and Burr & Co.

For further press information please contact Alice Noakes 

a.noakes@gemmabellandcompany.com or Priya Roy p.roy@gemmabellandcompany.com

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