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THE PENINSULA LONDON INTRODUCES THE MACALLAN RED COLLECTION EXPERIENCE

30/04/2024

The Peninsula London is proud to announce the launch of The Macallan Red Collection Experience.

The partnership celebrates a historic moment for both brands, marking The Peninsula London as the first venue in Europe to offer all seven currently released editions of The Macallan Red Collection for purchase as a tasting flight. Born from a united respect for innovation and a pioneering spirit, the relationship between the two luxury brands demonstrates the hotel’s commitment to championing like-minded British artisans.

The Macallan’s most prestigious selection, The Red Collection, is made up of seven rare single malts: The Macallan 40 Years Old, The Macallan 50 Years Old and The Macallan 60 Years Old as ongoing expressions in the collection, and four high-aged guest releases of The Macallan 71 Years Old, The Macallan 74 Years Old, The Macallan 77 Years Old and The Macallan 78 Years Old. The colour originates from the Speyside distillery’s founder Alexander Reid, ‘Reid’ meaning Red in Scots. This whisky’s distinct hue serves as both a symbolic thread but also echoes the profound significance of the colour red in The Macallan’s narrative.

Guests can enjoy a dram or the full tasting flight of The Macallan Red Experience which will be available to book via phone, with the price available upon request. Each dram will be served using The Macallan Lalique glassware and The Macallan red leather coasters created in partnership with Linley. The full tasting flight experience, guided by one of Brooklands experienced mixologists, will also include a The Macallan-based cocktail and palate cleansers upon arrival, as well as canapés curated by Brooklands culinary team to match with The Red Collection. Each guest will leave with a complete set of tasting notes and a gift box with The Macallan crystal tumbler.

The exquisite collection will be available to order exclusively in Brooklands Bar. Set to the backdrop of London’s skyline, Brooklands’ striking design takes inspiration from historical icons of British motoring and aviation.

Dedicated to seeking out the extraordinary, The Macallan and The Peninsula London worked closely together to create an entirely bespoke and immersive drinking experience, led by Executive Assistant Manager of Food and Beverage, Simon Rastrick. He comments: “We are delighted to be working with a prestigious brand such as The Macallan, who share and uphold the integrity of our own values. Here at The Peninsula London, we are committed to going beyond the ordinary for our guests, The Macallan Red Collection is the perfect example of our unwavering search for excellence at every level”.

Master Whisky Maker, Kirsteen Campbell at The Macallan said “Created from some of the world’s oldest and rarest casks it is an incredible privilege to have crafted The Red Collection. It’s thanks to the foresight of previous custodians of The Macallan, who laid down and aged these extraordinary casks, that we have been able to curate such a remarkable selection of whiskies. Each precious drop offers a unique opportunity to explore The Macallan’s whisky making legacy. The incredible elegance and rich flavours of the expressions that form The Red Collection are a direct result of the craftsmanship, knowledge and skills nurtured by our master whisky makers, past and present.”

The Macallan Red Collection experience will be available to book via Brooklands Bar on 020 8138 6888, with the price available upon request.



For more information please contact harriet@gemmabellandcompany.com

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